Friday, July 04, 2008 Official Launch

On June 1st, the creators of and joined together
to create the new with the goal of "Championing Urban Life in the Cream
City. And today we announce the "official" launch of
Jeramey Jannene, co-founder of Fresh Coast Ventures, LLC, and creator of says "When I started the idea was for the site to
be a blog about my thoughts on urbanism and Milwaukee. But it took on a life of its own and
has become a source for social, economic, and other urban Milwaukee news. The idea of
combining the sites came out of the desire to give Milwaukeeans a premiere place to hear, and
be heard, about urbanism and its benefits in Milwaukee.", a leading site on development news in Milwaukee, adds features such
as Milwaukee development photos to the site, extensive City Hall coverage, the perspectives of
Dave Reid, and the development resources of Texo Development, LLC. Dave Reid, co-founder
of Texo Development, LLC and creator of says "the merging of sites
seemed to be a natural fit with the purpose of both sites meshing so well. And once Jeramey
and I talked, we knew we both had the same goals of promoting urban ideals, and urban life in
Milwaukee. It's one of those cases where the whole is greater than the sum of its parts."
The site has undergone a redesign, with a new style more reflective of a news site than a
personal blog. The site will continue to add features over the summer, and looks to continue
promoting urbanism and discussing urban issues with its readers.

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