MARCH MADNESS – MILWAUKEE’S EAST TOWN VS. WESTOWN ASSOCIATIONS TO MEET

Downtown businesses to toss cheese, brats and fresh fish in charitable event
along Milwaukee River Walk in Old World Third Street area
MILWAUKEE, Wis. – The East Town and Westown Associations today announced they will meet along
Milwaukee’s River Walk next to the new Kincaid’s Restaurant at noon on Friday, March 28, to compete for charitable
contributions in a “fish tossing” style contest that will challenge dexterity, aim and appetites in the name of community
spirit and fun in support of welcoming a new business to the area.
“Downtown businesses on both sides of the river respect Milwaukee tradition and also enjoy trying exciting
new things,” said Stacie Callies, Westown Association executive director. “Both of our business associations are
looking forward to this competition because it takes good, old-fashioned Wisconsin cheese and brats and combines
them with the fresh-fish throwing tradition made famous in fish markets in Seattle, the home-base for the newly
opened Kincaid’s Restaurant downtown. It’s a nice way to welcome Kincaid’s Restaurant to Milwaukee and get our
business members together to help raise money for our neighborhood improvement activities.”
“Our members are really gearing up for this and we expect a good crowd. It will likely get a little messy when
the fish and other items start flying, but it’s all part of the fun,” said Kate Borders, East Town Association executive
director. “Westown may have a little home court advantage in our Milwaukee version of ‘March Madness’ since
Kincaid’s is located on its side of the river, but we’ll come to play and are already tossing smelt and walleye in
preparation. In all seriousness, our business association members on both sides of the river are good natured at heart
and enjoy a great camaraderie when it comes to promoting the downtown and making it a better place for everyone to
work, live and play.”

The event will start at 12:15 p.m. at Kincaid’s Restaurant at 1110 North Old World Third Street (the spot
formerly occupied by Third Street Pier). Two 10-member teams representing each association will line up gauntlet-
style near the River Walk. Participants will wear colorful, water-repellent ponchos and toss the cheese, brats and fresh
fish to each other down the line. The teams will be competing for $5,000 in donations to their non-profit
organizations.
“We are excited about this event and are happy to be a part of Milwaukee’s downtown business community,”
said Karli Larsen, guest services director for Kincaid’s Restaurant.
Kincaid’s, a new fish, chop and steakhouse is sponsoring the contest and will also be providing the fresh fish.
Usinger’s Famous Sausage will supply the stringed bratwurst and Wisconsin Cheese Mart will supply mini-wheels of
Wisconsin cheese for the tossing. Both are Old World Third Street neighbors to Kincaid’s.
Kincaid’s is a restaurant with a diverse menu featuring a number of unique, versatile dishes from rock salt-
roasted prime rib and lobster macaroni and cheese, to a fresh seafood list that changes regularly. Kincaid’s is located
one block east of the Bradley Center and is owned and operated by Restaurants Unlimited of Seattle, Wash. For more
information on Kincaid’s Restaurant please visit www.kincaids.com.